McBride’s work for the magazine brought him widespread attention. Willy Fleckhaus – arguably Germany’s first Art Director – made McBride the head photographer for the highly acclaimed youth magazine, Twen.

After completing his military service, McBride chose to remain in West Berlin. only promised: a prevailing sense of optimism and big emotions, in which freedom and exuberance were palpable. The feeling that the photographer belongs and the sense that he is a part of the surrounding events pull the viewer deep into the photographs.Īfter studying painting and art history in New York, Will McBride was posted to Germany as an officer in the army. McBride’s work offers a remarkable perspective and is one thing above all else: close-up. With charisma and charm, the world famous artist depicts the zeitgeist and the discovery of a newly won freedom. Full of passion and an adventurous spirit, the images reveal a Germany that appears to simultaneously fulfil and contradict contemporary clichés. While meandering through Berlin, through everyday life in a city in the process of rediscovering itself, McBride was able to capture the key historical moments – both large and small – of a divided nation. McBride portrays the events and emotions between reconstruction and the student revolt of 1968 unlike anyone else. His powerful images have long been etched into the collective consciousness. This internationally renowned artist’s work is closely connected to the politics, culture, and art of the post-war period in Germany. Whenever we remember the 1960s, we are thinking, feeling, and seeing through the lens of photographer Will McBride, even if we don’t realise it.

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